Imaginuity Acquires Assets of Adwerx

Imaginuity Acquires Assets of Adwerx: Expanding Local Advertising Power for Multi-Location Brands

The marketing landscape is shifting faster than ever. Brands with distributed local footprints—franchise systems, real estate networks, home services companies, and multi-location operators—need more than great creative or clever campaigns. They need scalable, always-on systems that help every location, agent, or operator show up consistently, compliantly, and competitively in the moments that matter.

Today, I’m excited to share an important step forward in delivering exactly that. Imaginuity has acquired the assets of Adwerx, a respected digital advertising automation platform used by more than 12,000 professionals across real estate, mortgage, and other distributed industries.

This move supports our continued commitment to simplify and strengthen how multi-location and franchise brands grow. When you know better, you do better. And this acquisition gives us—and our clients—the tools to do exactly that.

You can read the full press release here.

Why We Made This Move

1. To strengthen local activation at scale

Multi-location brands succeed when each location succeeds. Adwerx brings a powerful engine for automated local advertising across connected TV, social, premium display, and digital out-of-home. This gives every franchisee, agent, or operator access to professional-grade media without requiring technical expertise or ongoing management.

2. To protect and extend corporate brand standards

Brand consistency is a major challenge for decentralized organizations. Adwerx’s templated, compliance-driven workflows ensure that every ad adheres to corporate brand guidelines, while still giving local operators the personalization they need to win in their markets.

3. To enhance our core platforms: AdScience and Pylot

This acquisition strengthens our integrated ecosystem. The Adwerx platform complements our AdScience growth engine and Pylot, our portfolio-first CMS, enabling a more seamless experience from content governance to activation to optimization.

4. To serve smaller local businesses in a bigger way

Not every local operator has enterprise-level budgets or teams. With this acquisition, we can deliver “big brand” advertising to smaller local units in an accessible and automated way.

What This Means for Our Clients

For our current and future clients, this acquisition means expanded capabilities, more channels, and greater efficiency. Whether you’re managing a national franchise network or supporting a regional group of branch locations, the combined platform will help you:

• Activate high-quality digital advertising automatically for every location

• Ensure brand consistency and compliance at scale

• Reduce workload for central marketing teams while increasing local impact

• Understand performance through the lens of outcomes that drive revenue

• Unlock more value from your customer data with unified activation paths

Our goal is simple. Reduce complexity. Improve performance. Create growth that compounds across your entire network.

What Comes Next

The Adwerx team and capabilities are now part of the Imaginuity family, and planning integration is already underway. In the months ahead, we will:

• Incorporate Adwerx capabilities into our multi-location offering

• Align platform features with the AdScience and Pylot roadmaps

• Provide clients with new ways to automate distributed advertising

• Continue investing in the tools and services that help brands scale

This acquisition represents another important milestone on our journey to build the most effective performance marketing system for multi-location and franchise organizations.

A Stronger Future for Local Growth

Our focus has always been clear: deliver measurable outcomes for the brands that rely on local performance. With the addition of Adwerx’s technology and expertise, we’re expanding what’s possible for the thousands of businesses that need both corporate consistency and local relevance.