B2B PERFORMANCE MARKETING

 

B2B Marketing That Closes the Gap Between Lead and Revenue

From brand awareness to boardroom buy-in, B2B marketers face a longer, more complex buyer’s journey. Imaginuity turns that complexity into clarity—with unified data, aligned strategy, and measurable results.

Let's Talk B2B Marketing Strategy

 

THE CHALLENGES FOR B2B MARKETERS

LONGER SALES CYCLES. SMARTER BUYERS. TIGHTER BUDGETS.

Today’s B2B decision-makers demand value at every stage. Yet many marketing teams are stuck chasing MQLs, misaligned with sales, or lacking insight into what’s actually working. Add compliance, channel noise, and ABM complexity—and growth becomes a moving target.

 

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    MISALIGNMENT BETWEEN SALES AND MARKETING

    Disconnected goals and processes lead to inconsistent messaging and lost revenue opportunities.

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    LOW VISIBILITY INTO FUNNEL PERFORMANCE

    Without full-funnel attribution, marketers can’t clearly connect actions to outcomes—or optimize for what’s working.

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    STRUGGLES TO EXECUTE SCALABLE ABM

    Fragmented data and lack of personalization make it difficult to engage high-value accounts with relevance.

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    CONTENT THAT DOESN’T CONVERT

    Even well-produced content falls flat when it doesn’t speak to real buyer needs or drive movement through the funnel.

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    RISING CUSTOMER ACQUISITION COSTS

    Inefficient targeting and under-optimized spend push CAC higher—without increasing deal velocity or close rates.

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    PRIVACY COMPLIANCE SLOWING EXECUTION

    New regulations limit data use—and without built-in governance, campaigns stall before they start.

Longer sales cycles. Bigger buying committees. Higher stakes. We bring clarity and control to B2B marketing—so you can move faster, smarter, and more confidently.

 

HOW IMAGINUITY POWERS B2B MARKETING PERFORMANCE:

WHEN YOU KNOW BETTER, YOU MARKET SMARTER.

Imaginuity helps mid-sized to enterprise B2B brands build high-performing marketing systems that drive quality pipeline, improve alignment, and deliver measurable results.

 

Precision Lead Generation

Identify and attract high-intent buyers through AI-enhanced segmentation and behavioral targeting.

Smarter Campaign Optimization

Use predictive analytics and automation to fine-tune messaging, offers, and channels for maximum return.

Multi-Channel Execution

Run connected campaigns across SEO, LinkedIn, paid media, programmatic, and video—driven by shared KPIs.

Print AI-Driven Funnel Acceleration

Automate lead scoring, retargeting, and follow-ups to nurture buyers through the pipeline faster.

Full-Funnel Performance Visibility

Monitor cost-per-lead, sales influence, and channel effectiveness through real-time dashboards.

 

  OUR PROVEN PROCESS

BUILT TO ALIGN STRATEGY AND EXECUTION. DRIVEN BY DATA. OPTIMIZED FOR ROI.
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Audience Discovery & Opprotunity Mapping

We uncover who’s buying, how they buy, and what drives action with AI-powered tools.

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Strategy Development

We build programs that connect message, medium, and moment—tailored to complex buying paths.

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AI-Powered Execution & Optimization

Campaigns launch with automation baked in—constantly testing, learning, and improving in real time.

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Measurement & ROI Insights

You’ll receive full visibility into performance metrics, ROI, and recommendations for continuous optimization.

 

WHY B2B MARKETERS TRUST IMAGINUITY

AI-Powered Precision: Reach the right accounts with intent-driven targeting, smarter segmentation, and data-backed personalization.

 

Performance-Driven Execution: Every campaign is built for pipeline impact, not just impressions—so your marketing moves the needle.

 

ABM & Vertical Expertise: Deep experience in SaaS, manufacturing, finance, and services—backed by results that scale.

 

CRM & MarTech Integration: Connect marketing with sales through seamless integration into HubSpot, Salesforce, Marketo, and more.

 

Real-Time Transparency: Dashboards and insights built for decision-makers—so you can optimize fast and prove ROI with confidence.

 

FREQUENTLY ASKED QUESTIONS

Which industries do you serve?

We specialize in B2B sectors like SaaS, financial services, professional services, and manufacturing—industries with complex buying journeys.

How does AI help shorten long B2B sales cycles?

Through automated nurturing, lead scoring, and personalized retargeting, we help move prospects through the funnel more efficiently.

Can I track marketing ROI and attribution?

Can I track marketing ROI and attribution?
Absolutely. Our performance dashboards provide complete visibility into cost efficiency, conversion paths, and which channels are driving the most, and best leads.

How does Imaginuity improve B2B lead quality?

By combining AI-driven segmentation with behavioral targeting and predictive lead scoring, we generate leads that are ready for sales engagement.

WHEN YOU KNOW BETTER, YOU MARKET SMARTER. LET’S GET STARTED.

Schedule a B2B Performance Marketing Strategy Session Today

 

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