MULTI-FAMILY MARKETING

 

Faster Lease-Ups. Stronger Retention. Smarter Multi-Family Marketing.

When every unit counts, your marketing has to move fast, perform predictably, and adapt to change. Imaginuity helps multi-family owners and operators attract the right renters, fill vacancies faster, and sustain long-term occupancy.

Let's Talk Multi-Family Marketing

 

THE CHALLENGES FOR MULTI-FAMILY MARKETERS

TODAY’S MARKET MOVES FAST AND TENANTS HAVE OPTIONS.

Increased competition, tight budgets, and rising acquisition costs mean property teams can’t afford inefficiencies. Most struggle to connect marketing with leasing, manage listings across platforms, and measure which channels actually convert.

 

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    SLOW-FILLING VACANCIES

    Generic campaigns often miss active renters or fail to create urgency—delaying lease-ups and hurting NOI.

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    RISING ACQUISITION COSTS

    Disjointed ad spend across platforms drives up cost-per-lease without delivering qualified leads.

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    INCONSISTENT LOCAL EXECUTION

    When campaigns ignore local renter behavior, even well-funded efforts underperform at the property level.

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    LACK OF PERFORMANCE VISIBILITY

    Disparate dashboards and siloed data make it tough to track what’s working—and impossible to scale success across properties.

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    UNDERUTILIZED TECH STACKS

    Disconnected leasing, CRM, and marketing systems lead to missed insights, slower response times, and weaker performance.

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    INCONSISTENT ONLINE REPUTATION

    Unmonitored reviews, outdated listings, and poor ratings can derail leasing momentum before prospects even inquire.

Human insight, data intelligence, and AI work together to align marketing and leasing, so your properties fill faster and perform better.

HOW IMAGINUITY POWERS HOLISTIC MULTI-FAMILY MARKETING

FROM PROSPECT TO SIGNED LEASE

Imaginuity helps property marketers and management firms fill units faster through AI-powered lead generation, omnichannel execution, and real-time performance insight. Our platform adapts each campaign to the market, the moment, and the property—so you lease smarter, at scale.

AI-Enhanced Lead Generation

Use behavior-based targeting and predictive analytics to attract renters actively seeking housing in your market.

Optimized Spend Across Channels

Leverage AI automation to refine bidding, creative rotation, and budget allocation for cost-effective campaigns.

Localized Campaigns at Scale

Tailor creative and messaging by property while maintaining brand consistency across your portfolio.

Omnichannel Execution

Run integrated campaigns across paid search, SEO, social, email, video, geofencing, and direct mail.

Real-Time Performance Dashboards

Track conversions, lease attribution, and campaign ROI by property, region, and channel.

Seamless MarTech Integration

Connect with platforms like Yardi, RealPage, Entrata, and Salesforce for a closed-loop leasing strategy.

 

  OUR PROVEN PROCESS FOR MULTI-FAMILY MARKETING SUCCESS

STRATEGIC. ADAPTIVE. BUILT FOR PERFORMANCE.
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Step 1: Market Intelligence & Tenant Profiling

We use AI and data analytics to define renter personas, demand patterns, and geographic opportunity.

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Step 2: Strategy Development & Campaign Architecture

We build a scalable strategy that aligns brand goals with local-level targeting and seasonal leasing demand.

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Step 3: Omnichannel Execution Across Properties

We activate campaigns across physical and digital touchpoints, adapted to each community.

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Step 4: Continuous Optimization & Real-Time Reporting

From campaign launch to lease signed, our dashboards and AI systems refine performance based on behavior and market shifts.

 

WHY MULTI-FAMILY MARKETERS TRUST IMAGINUITY

AI-Powered Prospect Targeting: Identify and engage renters actively searching in your markets—not just browsing broadly.

 

Flexible Campaign Execution: Launch and scale campaigns fast—ideal for lease-ups, move-in specials, or seasonal pushes.

 

Unified Marketing Visibility: Monitor performance by channel, property, or portfolio to make faster, smarter optimizations.

 

Integration with PM and CRM Platforms: Sync marketing, leasing, and resident data to improve speed, accuracy, and impact.

 

Data-Driven Strategy and Support: We bring the insights, platforms, and people to turn metrics into momentum.

 

FREQUENTLY ASKED QUESTIONS

How do I measure campaign performance?

You’ll get access to real-time dashboards that track spend, performance, and conversions by channel and property.

Do you integrate with our existing tools?

We integrate with major property management and CRM systems like Yardi, RealPage, Entrata, and Salesforce—ensuring seamless execution and tracking.

Can your platform support multiple properties in different markets?

Yes. Our strategies are tailored for each community but centrally managed for brand consistency and portfolio-wide reporting.

How does Imaginuity help reduce vacancy faster?

We use AI-powered targeting and omnichannel marketing to drive qualified leads to your leasing pipeline faster and more cost-effectively.

READY TO MARKET SMARTER AND FILL UNITS FASTER

Put the right message in front of the right renters—at the right time—to drive more leases across every property.

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