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HOW WE HELP

Smarter Marketing Starts Here.

When you know better, you do better. That’s why we bring together human insight, performance data, and AI-powered intelligence to solve your most complex marketing challenges. Whether you need more leads, stronger local engagement, or scalable growth across locations, we connect the strategy, technology, and execution it takes to make it happen.

Target the right homes at the right time.

AI Mail is a data-driven direct mail system that targets the right households, improves performance over time, and delivers measurable results.

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WHO WE HELP

Solutions Built for Scale. Expertise Built Around You.

From franchise systems and multi-location brands to enterprise marketers and private equity-backed businesses, we help organizations grow smarter at every stage. Our approach adapts to your structure, goals, and market realities—so you can perform better, everywhere you operate.

Looking for a specific industry?

Explore tailored strategies and solutions built to solve the unique challenges of your industry—and drive performance where it matters most.

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PRODUCTS & PLATFORMS

Technology That Turns Insight Into Action.

Our proprietary platforms—AdScience® and Pylot®—connect data, automation, and optimization to help you market smarter. Whether you’re looking to centralize your marketing or activate insights in real time, our tools are built to scale with you.

Smarter Tools. Better Results.

Turn marketing data into smarter decisions with AI-powered insights, attribution, and real-time performance activation.

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See It In Action

Easily manage local marketing at scale with centralized control, customizable content, and location-level performance visibility.

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ABOUT

Driven by Purpose. Powered by People.

Imaginuity is a performance marketing agency built for what’s next. Our leadership, culture, and values are rooted in one belief: when you know better, you do better. Meet the team, explore careers, and see what makes us different.

Your new career is a single click away.

Join a team where curiosity is encouraged, innovation is rewarded, and growth is built into everything we do.

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OUR WORK

TRANSFORMING THE DIGITAL EXPERIENCE TO BETTER SERVE THE CUSTOMER

TXU Energy, a major retail electricity provider based in Texas and a subsidiary of Vistra Corp, has long been recognized as a leader in the energy market. Serving millions of residential and business customers, the company understands that strong customer relationships require more than just dependable service—they require clarity, convenience, and consistency across every touchpoint. To ensure its digital experience matched the evolving expectations of its customers, TXU Energy partnered with Imaginuity to redesign and rearchitect its consumer website with a renewed focus on functionality, engagement, and user empowerment.

THE CHALLENGE: NAVIGATING CHANGE IN A COMPETITIVE ENERGY LANDSCAPE

In an increasingly digital-first world, TXU Energy faced several complex challenges:

OUTDATED WEBSITE ARCHITECTURE:

The site’s structure and navigation were no longer aligned with user expectations or modern best practices.

LIMITED ENGAGEMENT TOOLS:

Customers lacked intuitive features to easily explore and select plans tailored to their needs.

BARRIERS TO CONVERSION:

An experience that didn’t fully support seamless enrollment created friction in the buyer journey.

THE APPROACH: A STRATEGY BUILT ON INSIGHT AND INTENT

Imaginuity designed a digital transformation plan rooted in data, informed by experience, and focused on delivering better outcomes for users and the business alike.

USER-CENTERED DESIGN:

Reimagining the digital experience around customer needs and real-world usage patterns.

MOBILE-FIRST OPTIMIZATION:

Ensuring accessibility and performance across all devices in alignment with user behavior trends.

PERFORMANCE-DRIVEN FUNCTIONALITY:

Integrating tools that simplify plan comparison, enrollment, and customer account management.

IMPLEMENTATION

To realize this strategy, the project included:

WEBSITE REARCHITECTURE:

Reorganized site structure to prioritize intuitive navigation and reduce user effort.

UX/UI ENHANCEMENTS

Redesigned interface elements for clarity, speed, and visual cohesion—making it easier for users to make informed decisions.

SEO OPTIMIZATION

Strengthened content and structure to improve discoverability and ensure the site showed up well in key consumer searches.

INTERACTIVE FEATURES

Integrated calculators, comparison tools, and account resources to empower visitors with relevant information at every step.

CONCLUSION

Informed by insight and built for better outcomes, the new TXU Energy website delivered on the brand’s promise to provide clarity, control, and confidence in energy plan decisions. When you understand the needs of your customers more deeply, you can design digital experiences that well meet their needs.

By transforming its website through informed strategy and thoughtful design, TXU Energy is better positioned to serve its customers and maintain its leadership in a competitive, rapidly changing market.