ENHANCING DIGITAL ENGAGEMENT AND ENROLLMENT STRATEGY

 

The University of Texas at Arlington (UTA) is a prominent public research institution within the University of Texas System. Established in 1895, UTA is recognized for its academic rigor and research leadership across more than 180 undergraduate and graduate programs. With a growing student body and a commitment to preparing students for meaningful careers, UTA sought to strengthen its digital presence and student acquisition strategies to meet the evolving expectations of prospective students in a competitive higher education landscape.

THE APPROACH: DATA-DRIVEN STRATEGY TO POWER SMARTER RECRUITMENT

Imaginuity collaborated with UTA to deliver a comprehensive and measurable approach grounded in digital best practices and informed decision-making.

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    WEBSITE TRANSFORMATION:

    Redesigning UTA’s site architecture to prioritize clarity, usability, and ease of access to program and admissions information.

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    PRECISION ENROLLMENT CAMPAIGNS:

    Using targeted digital advertising to connect with prospective students during key research and decision-making moments.

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    SEO AND CONTENT OPTIMIZATION:

    Elevating search visibility through enriched content designed to answer prospective students’ questions and guide them through the funnel.

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    LEAD NURTURING AND CRM INTEGRATION:

    Establishing a follow-up system to build relationships with high-intent prospects through personalized engagement and timely communication.

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  IMPLEMENTATION

To realize this strategy, the project included:

 

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    MOBILE-FIRST, USER-CENTERED DESIGN:

    A complete redesign of the website to support seamless navigation across devices and accommodate the research behaviors of digital-native students.

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    CHANNEL-SPECIFIC CAMPAIGN EXECUTION

    Paid search, social media, and display advertising were aligned with student personas and inquiry behavior to maximize relevance.

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    CONTENT STRATEGY AND OPTIMIZATION

    SEO-informed content improvements made it easier for prospective students to discover UTA when researching degrees, campus life, or admissions requirements.

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    ENROLLMENT JOURNEY SUPPORT

    CRM workflows and structured nurturing tactics ensured interested students received timely, relevant messaging throughout the decision-making process.

 

CONCLUSION

UTA’s success reflects a universal marketing truth: when you deepen your understanding of your audience, align your strategy accordingly, and act on insight—not assumptions—better results follow.

By modernizing its digital experience and applying a thoughtful, data-informed approach to enrollment strategy, UTA laid the foundation for long-term engagement and enrollment growth. In today’s digital-first landscape, making smarter marketing decisions grounded in insight and clairty drivers better performance—and UTA is leading by example.

EXPERIENCE THE POWER OF BETTER THINKING, BETTER TECHNOLOGY AND BETTER INSIGHTS

 

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