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HOW WE HELP

Smarter Marketing Starts Here.

When you know better, you do better. That’s why we bring together human insight, performance data, and AI-powered intelligence to solve your most complex marketing challenges. Whether you need more leads, stronger local engagement, or scalable growth across locations, we connect the strategy, technology, and execution it takes to make it happen.

Target the right homes at the right time.

AI Mail is a data-driven direct mail system that targets the right households, improves performance over time, and delivers measurable results.

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WHO WE HELP

Solutions Built for Scale. Expertise Built Around You.

From franchise systems and multi-location brands to enterprise marketers and private equity-backed businesses, we help organizations grow smarter at every stage. Our approach adapts to your structure, goals, and market realities—so you can perform better, everywhere you operate.

Looking for a specific industry?

Explore tailored strategies and solutions built to solve the unique challenges of your industry—and drive performance where it matters most.

B2B | B2C
Marketers

PRODUCTS & PLATFORMS

Technology That Turns Insight Into Action.

Our proprietary platforms—AdScience® and Pylot®—connect data, automation, and optimization to help you market smarter. Whether you’re looking to centralize your marketing or activate insights in real time, our tools are built to scale with you.

Smarter Tools. Better Results.

Turn marketing data into smarter decisions with AI-powered insights, attribution, and real-time performance activation.

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See It In Action

Easily manage local marketing at scale with centralized control, customizable content, and location-level performance visibility.

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ABOUT

Driven by Purpose. Powered by People.

Imaginuity is a performance marketing agency built for what’s next. Our leadership, culture, and values are rooted in one belief: when you know better, you do better. Meet the team, explore careers, and see what makes us different.

Your new career is a single click away.

Join a team where curiosity is encouraged, innovation is rewarded, and growth is built into everything we do.

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OUR WORK

MEDIA BUYING SERVICES

Smarter Media Buying Starts with Deeper Insight

Getting the most from your media spend means making every impression count. At Imaginuity, we blend AI-powered analytics with expert strategy to create precision-targeted media plans that optimize reach, efficiency, and ROI—so your message lands exactly where it matters most.

WHAT IS MEDIA BUYING?

Media buying is the strategic process of purchasing advertising placements across channels—such as TV, digital, radio, print, and social media—with the goal of efficiently reaching defined audiences. Done right, it ensures your media budget is optimized across platforms, placements are secured at the best possible value, and every impression contributes to achieving marketing goals.

BENEFITS OF A HIGH-IMPACT MEDIA BUYING STRATEGY

COST-EFFICIENT AD PLACEMENT
AI-powered bidding and expert media negotiation secure premium inventory at lower costs—maximizing your return on every dollar.

TARGETED AUDIENCE REACH
Data-backed segmentation ensures your ads reach the right people on the right platforms—at the exact right moment.

SCALE ACROSS MARKETS
Execute national strategies with localized precision—giving each market or franchisee the flexibility to perform without compromising brand integrity.

CROSS-CHANNEL OPTIMIZATION
Align strategy and creative across TV, radio, digital, print, and OOH—ensuring message consistency and channel synergy.

CONTINUOUS CAMPAIGN REFINEMENT
Real-time performance data drives ongoing optimization—so your media investments get smarter and more effective every day.

FULL-FUNNEL ATTRIBUTION
Measure impact beyond impressions—link ad spend directly to leads, conversions, and ROI across every stage of the customer journey.

OUR PROVEN MEDIA BUYING STRATEGY PROCESS

Our media buying process begins with deep audience analysis and market research to uncover the most effective channels and placements. From there, we negotiate, optimize, and measure every buy to ensure your budget delivers maximum impact across every location and campaign.

Audience & Market Analysis

We begin with in-depth research using AI and demographic data to identify where, when, and how your audiences engage with media.

Strategic Negotiation & Placement

Our experienced media buyers apply industry insights and algorithmic bidding strategies to secure the most valuable ad placements.

AI-Optimized Campaign Execution

Automation tools and data models continuously adjust spend, targeting, and frequency for maximum return on investment.

Multi-Platform Media Buying

We activate your campaign across TV, digital, social, print, and radio to ensure a full-funnel, integrated brand experience.

Performance Tracking & Continuous Optimization

Using real-time dashboards and AI analytics, we monitor media effectiveness and optimize performance throughout the campaign lifecycle.

WHY CHOOSE IMAGINUITY FOR MEDIA BUYING?

AI-Driven Optimization: We use predictive analytics and real-time data to make smarter, faster decisions that maximize performance.

Data-Backed Precision: Every media plan is grounded in deep audience intelligence and market insights.

Seamless Channel Integration: We align media buys across platforms for unified storytelling and stronger brand recall.

Transparent, Measurable Results: Our reporting tools show exactly how your investment performs—delivering clarity, confidence, and continuous learning.

FREQUENTLY ASKED QUESTIONS

How do you measure the success of media buying?

We track metrics like cost per acquisition (CPA), engagement rates, and return on ad spend (ROAS), using AI-powered analytics to monitor and improve performance.

Can media buying be integrated with digital marketing?

Yes. We design media strategies that integrate seamlessly with your digital campaigns, enhancing consistency and cross-channel impact.

What is included in a media buying strategy?

We handle end-to-end media buying—including market research, objective setting, media mix planning, rate negotiation, campaign execution, and performance reporting—all aligned to your brand goals.

READY TO MAKE EVERY ADVERTISING DOLLAR WORK SMARTER?

Partner with Imaginuity to build a data-led media buying strategy that connects your brand with the right audience—at the right time, on the right platform.

Request Your Media Buying Consultation

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