VARIABLE PRINTING SERVICES

 

Personalized Print That Scales with Precision.

Print still holds power—especially when it’s data-driven. Imaginuity’s variable printing services combine personalization with automation, helping multi-location and franchise brands deliver targeted, relevant materials that drive response and reinforce brand consistency across every market.

 

  WHAT IS VARIABLE PRINTING?

Variable printing allows you to personalize individual print pieces within a single campaign by changing names, images, offers, and messaging based on audience data. It’s a high-impact way to create one-to-one relevance across postcards, direct mail, signage, and more.

 

BENEFITS OF A HIGH-IMPACT VARIABLE PRINTING STRATEGY

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    HIGHER ENGAGEMENT & RESPONSE RATES

    Personalized print stands out and connects faster with your audience.


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    SCALABLE ACROSS LOCATIONS

    Customize messaging by region, offer, or persona without redoing your entire campaign.


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    CROSS-CHANNEL INTEGRATION

    Align print with digital, email, and SMS to reinforce your message across touchpoints.

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    ONE-TO-ONE MARKETING AT SCALE

    Use CRM data to personalize every piece while maintaining centralized control.


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    TRACKABLE & MEASURABLE

    QR codes, PURLs, and tracking tools tie print campaigns to online engagement and ROI.

 

WHY CHOOSE IMAGINUITY FOR VARIABLE PRINTING?

Print + Data Under One Roof: Our in-house teams handle creative, data segmentation, and print production seamlessly.

 

Purposeful Personalization: Every piece is crafted to deliver value by aligning personalization with your campaign goals.

 

Omnichannel Alignment: Variable print campaigns are synced with your digital, email, and paid strategies for broader impact.

 

Designed for Multi-Location Scale: Execute large, complex campaigns while maintaining control over local messaging and brand integrity.

 

FREQUENTLY ASKED QUESTIONS

How do you measure ROI for variable print campaigns?

We track scans, visits, conversions, and even offline activity to help you quantify the impact of personalized print in your marketing mix.

Can variable printing be integrated with our digital campaigns?

Absolutely. We connect print with digital channels using QR codes, personalized URLs, and campaign tracking to create seamless customer journeys.

What types of materials can you personalize with variable printing?

We can personalize postcards, letters, flyers, signage, brochures, and more, all tailored by name, offer, region, or behavior.

Is variable printing only useful for direct mail?

No. While direct mail is common, variable printing also applies to event materials, in-store signage, leave-behinds, and more.

How do you ensure data accuracy in the print process?

We use strict data validation, proofing, and automation tools to ensure every printed piece matches the right recipient and content.

READY TO MAKE PRINT WORK HARDER FOR EVERY LOCATION IN YOUR NETWORK?

Let Imaginuity help you create targeted, trackable print campaigns that drive performance and deepen customer connection.

 

Request Your Variable Printing Consultation
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